Prelaunch Promo - 2 Tee's for $100 - FINAL STOCK remaining
If you're bored of seeing the same same everywhere you go, you've come to the right place. Our Drop 01 collection is inspired by true icons. Think Paris and Nicole with a little bit of Cher sprinkled with Charlie XCX.
We create pieces that make heads turn. In a world of slick back buns, white linen and bandeau tops, You Do You Boo allows you to express your individuality, your personal style, your sense of humour...all the little quirks that make you...you darl. You're not made to blend in, to follow trends, to do what everybody else is doing. And your style should reflect that.
Designed and made right here in Australia, our heavyweight boxy tees will stand the test of time. Working closely with a Queensland factory (big up Brissy), our hands-on approach allows to ensure every piece is created to the highest standard and of course, produced ethically.
Here's to the darls that are going through it... at least you can look hot while doing it.
Off-White c/o Virgil Abloh™ embarks on a new narrative where free thinking inspires a pioneering format for the future, where the age of imagination is the product of reality.
Inspired by Virgil’s vision and approach to his art, Off-White™ nourishes a collective of creative minds that represent the best in their category and have a strong and personal connection with Virgil. Ibrahim’s relationship with Virgil and Off-White™, born and nurtured through Instagram DMs, blossomed both personally and professionally over the last 3 years creating a strong bond based on mutual respect and shared values.
“Making a successful luxury brand in nine years is genius. It’s a feat that I admire and hope to continue building upon with a rich legacy. He revolutionised streetwear and luxury that crosses generations and decades. He showed the world that the underrepresented, the underdogs and Black people, in particular, have brilliant minds and can push and compete equally in the establishment. He inspired hope and brought about change.” - Ibrahim Kamara, Art&Image Director Off-White™